Polar Bears and Coca-Cola

Coca Cola is a brand recognized worldwide with one of the most iconic advertising campaigns: Polar Bears. The Coca-Cola Company and polar bears have been together since 1922 when the first print advertising campaign premiered. Today, the polar bears remain one of the most recognized and beloved icons throughout the world.

As long as the relationship has been, the Coca-Cola Company only recently joined the conservation community. In 2007, Coca-Cola joined with the World Wildlife Fund (WWF) to support WWF Arctic research and conservation efforts. Over the years, Coca-Cola has realized just how much help the polar bears need so this year they’ve decided to go the extra mile.

Coca-Cola is helping establish a safe refuge for the polar bear through the Arctic Home project. This project will help to ensure the polar bear has a place to call home in the future. According to Arctichome.com, the Arctic Home project helps to further WWF’s global vision to protect the Arctic; this includes working with local Indigenous communities, supporting cutting-edge research, and carrying out additional conservation work with partners. Currently, “WWF works with Arctic residents developing a plan to ensure a future for all ice-dependent animals such as the polar bear—a plan built around a natural ‘safety net’ of ice high in the Arctic archipelago (chain of islands) of Canada and Greenland that will likely persist longer than anywhere else in the world. If successful, this ice area could cover roughly 500,000 square miles and is twice the size of Texas."

The Arctic Home project shows a lot of promise; however, funding is always an issue in conservation so that is where you come in. It is predicted that this project will cost $10 million over the next five years and will depend mainly on donations. In order to help fund the Arctic Home project, Coca-Cola pledged $2 million and also agreed to match up to $1 million of consumer donations made to Arctic Home by March 15, 2012. Wondering how you can help?

During this holiday season, Coca-Cola is turning their iconic red cans white in honor of the polar bears. On these now white cans is a product code that allows the consumer to make a matched donation through Arctic Home. Simply text the product code to 357357 and you can make a matched $1 donation. Donations can also be made at Arctichome.com.

Disappearing sea ice is the biggest threat facing polar bears today due to climate change. The ice is where a polar bear hunts, lives, and breeds; it is essential to the polar bear’s survival. Be a part of the solution and donate today.

*All facts and information concerning the Coca-Cola Company and the Arctic Home project from Arctichome.com

Polar Bear Poinsettia Program

To jumpstart the Polar Bear Poinsettia Program, Polar Bears International and Paul Ecke teamed up with the Venetian Hotel in Las Vegas to promote Polar Bear conservation. Paul Ecke created a larger than life Polar Bear sculpture of a mother and cub to display in the luxurious Venetian Hotel Palazzo Waterfall Atrium.

The Polar Bear Poinsettia Program is run by Paul Ecke whose family ranch in California spans four generations. The Paul Ecke Ranch is the world’s largest and most successful poinsettia breeder and more than half of all poinsettias purchased around the world have been bred by the Ecke Ranch.

The Paul Ecke Ranch cleverly asks its consumers, “What does conservation look like in full bloom?” Well, it is time we discover the answer. When you purchase a polar bear (white) poinsettia you not only buy a beautiful holiday flower, you also make a donation to Polar Bears International.

Polar Bears International is a non-profit organization dedicated to the conservation of Polar Bears and their natural habitats through research and education. With the purchase of every “polar bear” poinsettia, Paul Ecke will make a donation to Polar Bears International. And it is the promise of the Paul Ecke Ranch that one hundred percent of all donations go directly to the projects of Polar Bears International.

In times like these when the ice continues to melt and the polar bears’ habitat continues to disappear it is wonderful to make conscientious holiday purchases. If you can help save the Polar Bears while purchasing holiday flowers, then WHY NOT? The Polar Bear Poinsettia Program makes it easy for the holidays to be a time of giving.

  

To learn more about the amazing work of Polar Bears International, visit here.

To learn more about the Paul Ecke Ranch, visit here.